Function · Digital, ecommerce and omnichannel
Chief Digital Officer and ecommerce leadership search.
Executive search for Chief Digital Officers and ecommerce, omnichannel, CRM and clienteling leaders across luxury and premium consumer businesses.
The appointment
The digital mandate in luxury has moved beyond online sales. It connects client intelligence, content, retail, service, product availability and the operating systems behind them. The right leader must modernise the business while preserving the human, selective and sensorial qualities that create distinction.
The organisations
Luxury groups and maisons, premium consumer brands, department stores, hospitality businesses, digital platforms and investor-backed companies building direct client relationships.
Leadership briefs
- Chief Digital Officer
- Ecommerce and digital commerce leadership
- Omnichannel and connected-retail leadership
- CRM, loyalty, clienteling and customer data
- Digital product and experience leadership
- Digital transformation and platform leadership
Reading the field
We assess commercial outcomes, transformation leadership, product judgement, data fluency and the ability to influence creative, retail and technology stakeholders. Leaders must distinguish useful innovation from activity and design an operating model the organisation can sustain.
Questions behind the brief
- Is the mandate commercial, transformational or both?
- Where should digital ownership sit in the executive team?
- How can data improve relevance without weakening privacy or trust?
- Which capabilities should be built internally?
Defining this mandate
Clarify whether the brief owns ecommerce revenue, technology-enabled change, customer data or a combination. Assess channel economics and delivery responsibility alongside the ability to work with retail, brand and operations.
How retained search worksPractical questions
Is the brief a digital or a technology appointment?
A commercial digital role may own ecommerce and customer performance; a technology role may own platforms and infrastructure. Some mandates overlap, but decision rights and technical accountability should be explicit.
How does the role work with stores?
Agree ownership of customer relationships, inventory visibility, service and channel performance. The assessment should test how the leader resolves competing retail and online priorities.
Can CRM and clienteling sit within the remit?
Yes. Define the data, systems and teams the executive can influence, and assess how their decisions would support appropriate, personal client relationships.
The right search begins with a better brief.
Tell us about the appointment, the ownership context and what must change.
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