Sector · Wines, spirits and fine drinks

Wines and spirits executive search for heritage, distribution and desire.

Board, CEO and C-suite search for wine, spirits, champagne and fine-drinks businesses across family ownership, global groups and investment-backed growth.

The market in view

Fine drinks businesses balance agriculture, production, provenance, brand, distribution and increasingly direct client relationships. Leadership must understand long time horizons and regulated routes to market while responding to changing occasions, categories and consumer expectations.

Clients and ownership contexts

Global drinks groups, family-owned wine and spirits businesses, maisons, distributors, specialist retailers, hospitality platforms and investor-backed premium brands.

Appointments we lead

  • Chief executive, president and managing director
  • Board, chair and non-executive director
  • Commercial, route-to-market and distribution leadership
  • Brand, marketing and communications
  • Operations, production, supply chain and procurement
  • Finance, people, digital and direct-to-consumer leadership

What separates a credible candidate

We assess stewardship as well as growth: the ability to protect provenance, manage complex channels, work with family or group ownership and build relevance across markets without sacrificing long-term brand value.

Questions shaping the search

  • Does the business require a category insider or adjacent luxury leader?
  • How should direct-to-consumer complement distribution?
  • What leadership will support family or ownership succession?
  • Where can premiumisation create genuine value?

The discipline behind the search

Sector knowledge matters, but tenure is not the same as judgement. We begin with the business problem, map both established and adjacent talent markets, and approach a deliberately chosen field. Every candidate is tested against the realities of the brief: ownership, clients, economics, culture and timing.

  • Define the decision: agree the business outcome, governance and constraints.
  • Build the field: examine direct, adjacent and international talent markets.
  • Engage with discretion: approach people chosen for the brief, not simply those looking for a role.
  • Test the evidence: assess judgement, achievement, motivation and context.
  • Stay through appointment: advise on selection, references, negotiation and transition.

Practical questions

How is the engagement structured?

Board and C-suite searches are accepted on an exclusive retained basis. The mandate covers research, market mapping, confidential approach, assessment, referencing and advice through appointment.

Will the search extend beyond luxury?

Where the brief calls for it. We consider relevant leaders in consumer, hospitality, technology, financial services and investment, then test whether their experience will travel. Adjacency is useful only when the evidence is convincing.

Can the work be international?

Yes. Luxury Executive is headquartered in London and conducts cross-border assignments across Europe, the Americas, the Middle East and Asia-Pacific.

What is the first step?

A confidential client enquiry or a call to the London office. We will discuss the decision, timing and whether search, succession advice or market intelligence is the right starting point.

A specialist market deserves a considered search.

Share the context in confidence. We will advise on the brief and the market.

Brief a confidential search